Rutabaga Shop
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Visit Our Store

When we're not on the Web, home for us is Monona, WI -- right next door to the state capital of Madison, WI.

Our location in Monona is pretty sweet -- right on a small inlet (we call it 'the pond') that's a short paddle to Lake Monona (turn right at the end), and Lake Waubesa (turn left). We like to say that there's a lot of water right outside our doorstep!

Hey, if you were looking for a perfect place to see lots of boats and a whole lot of accessories, do some test paddling or even take off for a nice day on the water, you couldn't find a better spot than Rutabaga.

Now in the store itself, we have just about every type of canoe, kayak, paddle, SUP board, PFD, car rack, clothing, shoe, dry suit, spray skirt, camping accessory and paddling accessory that you could want. All the boats are really well organized, you can see them up close, sit in them, test paddles, try on PFDs and have a grand old time. All of this is so that we can (and would like to) outfit you from head to toe so that your experience on the water is perfect.

Now granted, you could go to one of those chain stores down at the mall, listen to the spiel about this and that from someone who may have never been on the water and maybe, just maybe, end up with a boat that you like. Or, you could come visit us in Monona, see a huge selection of products, get some real solid advice, test paddle the boat of your dreams and end up delirious with what you purchase.

Our promise to you is simple, We will help you choose the gear that makes it easy for you to enjoy paddling, be it in a canoe or a kayak, on flatwater, whitewater, the local pond or Lake Superior. We'll be ethical, and professional, (but sometimes a bit unorthodox), we'll give you excellent service, a huge selection, great advice, and we'll value your business regardless if you are a pro, if you are just starting out or if you are somewhere in between.

Come in and visit us soon.

Rutabaga Paddlesports
220 West Broadway
Madison, WI 53716
(help.... I need a map >> )

  • Toll Free: 1-800-I-PADDLE
  • Local: (608) 223-9300
  • Fax: (608) 223-9303