Mr. Kromer had his wife stitch together the first cap by hand, and that’s how they’re still making them today. Everything Stormy Kromer does, in fact—from the materials to their methods—is as authentic as that first cap. You can’t pretend to be a legend. It’s something you earn from your customers, and they're mighty proud to be here...
Brfur is an outdoor brand specializing in high-quality outerwear and outdoor gear. Since their beginnings in the fall of 2014, Brfur has offered products that are Made in USA, with a majority of products handcrafted in their Wisconsin shop. Their goal is to reduce our environmental footprint and ensure ethical labor practices are used to make their products. All products are designed with simplicity in mind and thoroughly tested in the outdoors. Brfur offers true handcrafted quality.
Begun as a surf apparel company selling rashguards and boardshorts in 2003, Carve Designs has grown into a complete beach lifestyle brand; offering surf, swim, balance, and lifestyle clothing. They are dedicated to providing effortless feminine clothing that actually fit real women while keeping us connected to the calm content feeling that inspires us at the beach.
Tentree's goal is to become the most environmentally progressive brand on the planet. They don’t want to just reduce the negative impact of the apparel industry, tentree wants to use it as a vehicle for change. Their purpose is to revitalize our environment and inspire a generation to believe that they can do the same. For every product purchased, they plant ten trees. Their goal is to plant 1 billion trees by 2030. Along with their progressive goals, tentree uses a blend of sustainable fabrics for all of their products (such as organic cotton, recylced polyester, cork or coconut to name a few!)
Guaranteed for life, an iconic Tilley hat fits low and loose, floats, hides a secret pocket, and blocks 98% of the sun's harmful rays. Made in Canada and designed to endure whatever the world can throw at it. A Tilley hat is a handmade, lightweight, practical, durable, reliable, stylish travel essential.
It all began in 1991 on a bike. Charged with a passion for motorcycles, BUFF's founder, Joan Rojas, sought to find a solution to keep his neck and head protected on his cross-country rides. Plucking from his knowledge of tubular knitting, he churned out the first BUFF® headwear product, focusing on supreme craftsmanship, and tested it as he traveled the length of the Pyrenees. BUFF, short for bufanda, which means “scarf” in Spanish, was born. Partnering with superior manufacturers of raw materials, over the past 25 years, BUFF has premiered and innovated the tubular headwear category.
For nearly 20 years, Coolibar (koo-luh-bar) has stopped at nothing to develop the most innovative, technical and high performing sun protective apparel and accessories. In fact, they are the first sun protective clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation. AND...they're based out of Minnesota!
As trusted experts in sun safety, they know the more you’re covered, the more you’re protected, and the more you’ll enjoy a worry-free life outside. They're fabric and design sticklers, but when it comes to protecting your skin and your right to safely enjoy the outdoors, they refuse to settle. They will never compromise on protection. They'll never skimp on quality. They'll always test their fabrics for UPF 50+ protection like your life depends on it—because it does. Welcome to health, happiness, and Coolibar life in the sun.
Free Fly products are made by a family with a shared passion for the outdoors. Wading creeks, casting flies, exploring the unknown... They grew up outside and we’re still chasing those dreams today. Their story began with a simple problem: They couldn't find a performance shirt that was comfortable (a.k.a. doesn't feel like plastic). Since it didn't exist, they decided to create it. The Solution? Bamboo. Together, they quit our jobs and created a brand built around natural comfort designed for the freedom lifestyle.
Their custom bamboo blends are spun from their mission to help you achieve more freedom with a focus on keeping you comfortable. They design for like-minded people, the weekend warriors who rather be on the water than in a cubicle.