While we don't list apparel on rutabagashop.com at this time, we stock a large selection of high-quality, outdoor lifestyle apparel at our store in Madison, Wisconsin. Below is a list of our apparel vendors, along with a brief description of each brand. 


It all began in 1991 on a bike. Charged with a passion for motorcycles, BUFF's founder, Joan Rojas, sought to find a solution to keep his neck and head protected on his cross-country rides. Plucking from his knowledge of tubular knitting, he churned out the first BUFF® headwear product, focusing on supreme craftsmanship, and tested it as he traveled the length of the Pyrenees. BUFF, short for bufanda, which means “scarf” in Spanish, was born. Partnering with superior manufacturers of raw materials, over the past 25 years, BUFF has premiered and innovated the tubular headwear category.

Carve Designs

Begun as a surf apparel company selling rashguards and boardshorts in 2003, Carve Designs has grown into a complete beach lifestyle brand; offering surf, swim, balance, and lifestyle clothing. They are dedicated to providing effortless feminine clothing that actually fit real women while keeping us connected to the calm content feeling that inspires us at the beach. 


For nearly 20 years, Coolibar (koo-luh-bar) has stopped at nothing to develop the most innovative, technical and high performing sun protective apparel and accessories. In fact, they are the first sun protective clothing company to receive The Skin Cancer Foundation’s Seal of Recommendation. AND...they're based out of Minnesota!
As trusted experts in sun safety, they know the more you’re covered, the more you’re protected, and the more you’ll enjoy a worry-free life outside. They're fabric and design sticklers, but when it comes to protecting your skin and your right to safely enjoy the outdoors, they refuse to settle. They will never compromise on protection. They'll never skimp on quality. They'll always test their fabrics for UPF 50+ protection like your life depends on it—because it does. Welcome to health, happiness, and Coolibar life in the sun.

Filson Clothing

Filson Since 1897Established in 1897, Filson is the leading outfitter and manufacturer of unfailing goods for outdoor enthusiasts. Built upon a reputation for reliability, they're a favorite among anglers and hunters, engineers and explorers, mariners and miners, and anyone who refuses to stay indoors. Headquartered in Seattle, Washington, and renowned for making products from fabrics such as heavyweight Tin Cloth and warm Mackinaw Wool, Filson stands for the highest quality and most durable apparel and accessories available.


FITS socks are designed to be the best fitting performance outdoor socks in the industry. FITS feel incredible on your feet thanks to a devotion to superior construction, the highest quality materials, and innovative design. Trying these incredible, USA-made socks will make you a believer. Family-owned and made in Tennessee.

Free Fly Apparel

Free Fly products are made by a family with a shared passion for the outdoors. Wading creeks, casting flies, exploring the unknown... They grew up outside and we’re still chasing those dreams today. Their story began with a simple problem: They couldn't find a performance shirt that was comfortable (a.k.a. doesn't feel like plastic). Since it didn't exist, they decided to create it. The Solution? Bamboo. Together, they quit our jobs and created a brand built around natural comfort designed for the freedom lifestyle.
Their custom bamboo blends are spun from their mission to help you achieve more freedom with a focus on keeping you comfortable. They design for like-minded people, the weekend warriors who rather be on the water than in a cubicle. 


Rutabaga has been proudly selling Icebreaker since 2003. Icebreaker merino wool clothing feels nice against the skin, insulates and regulates heat for active performance and does all this with fashion-forward styling. Wisconsin winters are certainly better with Icebreaker.


Born In The Mountains: Original, unique & refreshingly different™ Kuhl’s focus is on the product and only the product, which opposes the logo-driven norm. At Kühl, they set out to demonstrate how original ideas lead to creating the best outdoor lifestyle clothing.

Mountain Hardwear

Mountain Hardwear constructs quality clothing and gear for those who want performance and good looks to go hand-in-hand. Outdoorsy types love the classic styling and the company's devotion to gear that stands up to use - year after year. Mountain Hardwear products are truly designed for a life outdoors.


Whether taking on some extreme outdoor pursuit, just sitting around a campfire or living your everyday, Patagonia is the clothing for your life. This environmentally conscious company does what it can to limit it's negative impact on our planet. Patagonia gets it and Rutabaga has long been a proud dealer of their fine clothing and accessories.


Prana - Born From The Experience. Like so many outdoor clothing companies, Prana is all about performance - movement and comfort. Prana makes extraordinarily comfortable clothing for yoga, climbing or any pursuit where ease of movement is critical. Ease of movement and comfort in everyday life works too.

Sherpa Adventure Gear

Sherpa’s brand foot print may be small, but they like to think that their heart is big and whether they grow large or not, doesn’t matter, as long as they stay true to themselves, to the Sherpa way. They are a bit different: They create, develop and manufacture over 85% of their products in Nepal; someday they hope to make it 100%. Manufacturing in Nepal is no easy hike and it would be so much easier to outsource to China or Vietnam –but there is much more at stake here. The reward for them comes not in the financials alone, but in seeing the magic of their vision come to life.


SmartWool socks occupy a wall of space here at Rutabaga. We love them and our customers love them, not surprisingly. SmartWool makes more than just socks out of amazing merino wool. Their shirts, sweaters, hats and gloves are true performers. SmartWool is warm and beautifully constructed.

Stormy Kromer

Mr. Kromer had his wife stitch together the first cap by hand, and that’s how they’re still making them today. Everything Stormy Kromer does, in fact—from the materials to their methods—is as authentic as that first cap. You can’t pretend to be a legend. It’s something you earn from your customers, and they're mighty proud to be here...


Tentree's goal is to become the most environmentally progressive brand on the planet. They don’t want to just reduce the negative impact of the apparel industry, tentree wants to use it as a vehicle for change. Their purpose is to revitalize our environment and inspire a generation to believe that they can do the same. For every product purchased, they plant ten trees. Their goal is to plant 1 billion trees by 2030. Along with their progressive goals, tentree uses a blend of sustainable fabrics for all of their products (such as organic cotton, recylced polyester, cork or coconut to name a few!)

Tilley Hats

Guaranteed for life, an iconic Tilley hat fits low and loose, floats, hides a secret pocket, and blocks 98% of the sun's harmful rays. Made in Canada and designed to endure whatever the world can throw at it. A Tilley hat is a handmade, lightweight, practical, durable, reliable, stylish travel essential.